How to apply patents related to packaging materials to enhance brand competitiveness ? - Maypak

July 14, 2023

As the cosmetics industry gradually matures, intellectual property rights are becoming an important weapon for brands to compete in the market, and personalized private modeling has become an important symbol for brands to highlight the consumption jungle. In the cosmetic packaging material industry, packaging is an important carrier of the overall brand image, and design patents, utility model patents and invention patents all have important application value. This article briefly describes the application and related explanations of these three patents in the industry:


Cosmetic Packaging Material Patent Application Note

1. Application of design patent:

Design patents are very common in the cosmetic packaging industry. Cosmetic products usually pay great attention to the beauty and attractiveness of the packaging in order to attract consumers' attention and enhance the market competitiveness of the products. By applying for and obtaining design patents, companies can protect the unique design of their packaging products and ensure that other competitors will not directly copy its appearance features. For example, innovative designs in terms of unique bottle shapes, patterns and colors can all be protected by design patents, bringing a unique brand image and market advantages to the company.

2. Application of utility model patents:

Utility model patents also play an important role in the cosmetic packaging industry. Cosmetic packaging materials not only need to be aesthetically pleasing, but also need to be practical and innovative. Utility model patents can protect innovations in the new structure, material selection, opening method, and sealing technology of packaging products. For example, new nozzle designs, new opening mechanisms for bottle caps, and novel packaging material structures can all be protected by utility model patents. This kind of patent provides protection for innovative technology, and brings technical barriers and market competitive advantages to enterprises.

3. Application of invention patents:

Invention patents also have important application value in the cosmetic packaging industry. This type of patent pays more attention to technological innovation and inventive creation. In the cosmetic packaging industry, invention patents can be used to protect innovations in new packaging materials, packaging technology with special functions, and optimization of packaging production processes. For example, using a new type of material in the manufacturing process of packaging materials, developing a special coating technology, proposing an environmentally friendly production process, etc. can all be protected by invention patents. This kind of patent provides enterprises with the protection of technological innovation and helps them occupy an advantageous position in the market competition.


Explanation on Packaging Material Purchasing and Intellectual Property Avoidance

In the cosmetic packaging material industry, appearance, structure and utility model patents play an important role in the design and function of packaging materials. As a packaging material buyer, here are a few things you can consider:

1. Pay attention to the appearance design of packaging materials:

Appearance design is an important part of cosmetic packaging materials, which can attract consumers and enhance brand image. When purchasing packaging materials, pay attention to the innovation and uniqueness of the design to ensure that it does not infringe other people's design patents.

2. Pay attention to the structural characteristics of the packaging material:
The structural characteristics of packaging materials are critical to product safety, ease of use and functionality. When selecting packaging materials, pay attention to whether the structural characteristics meet the product requirements, and ensure that the structural characteristics of the selected packaging materials will not infringe other people's utility model patents.

3. Conduct patent research:

In the procurement process, conducting patent research is very important. Find relevant patent databases to learn about relevant patents currently in the market. Ensure that the purchased packaging products do not infringe the intellectual property rights of others, especially design and utility model patents.

4. Seek legal support:

If you are unsure or in doubt about a patent issue, it is best to seek professional legal advice. Legal experts can assess potential infringement risks and provide advice and guidance to ensure that purchased packaging materials comply with intellectual property legal requirements.

5. Sign a non-disclosure agreement with the supplier:

Before doing business with a supplier, make sure to sign a non-disclosure agreement. The agreement should clarify the ownership of the intellectual property rights of the packaging materials, and stipulate that the supplier guarantees that its products will not infringe the intellectual property rights of others.

6. Establish internal processes:

Establish internal processes to fully consider intellectual property and patent issues in the procurement process. This may include reviewing the patent application process, documenting related documents and decisions, and ensuring that procurement team members are trained.


Design patents, utility model patents and invention patents all play an important role in the cosmetic packaging industry. These types of patents can provide uniqueness, technical advantages and innovation protection for the products of enterprises, and help enterprises establish brand image and enhance market competitiveness. However, before applying for a patent, it is recommended to consult a professional legal advisor to understand the specific intellectual property legal requirements in order to properly apply and protect patent rights.

*Maypak packaging is Cosmetic Packaging Manufacturer and has been focusing on Cosmetic Packaging for more than 17 years and was established in 2006,the company enjoys a good reputation at home and abroad. If you have any questions about lipstick tubes, please contact us.

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