Still, with plastic bottles and containers in high demand, for many brand owners, the type of plastic they seek is evolving. Influencing this evolution is the growing consumer demand for sustainable packaging solutions.
Experts point out: “Sustainable packaging is becoming more important. Consumers still want to buy products with sustainable packaging, and younger consumers are the driving force behind this trend, who are willing to pay more for brands that align with their values ."
Given the consumer interest in sustainable packaging, more brands and retailers are also showing greater interest in it.
Considering the importance of packaging to the consumer experience, there is great emphasis on choosing the right packaging material that meets both the needs of sustainable development and the practical and economical needs of business.
For over 40 years, PET packaging has provided sustainability, value and consumer appeal, making it the material of choice for many brands and retailers. Its light weight, resistance to vandalism, and recyclability are all features that enhance the consumer experience and help achieve sustainable recycling. The use of recycled PET (rPET) is a key part of the brand's commitment to sustainable packaging in a circular economy. One of the unique properties of PET is that it can be recycled mechanically or chemically, making it reusable for packaging.
“The main challenge for rPET remains the collection of PET bottles from consumers. In the U.S., various state and municipal governments have a wide variety of effective PET recycling programs. The future success of rPET will depend on stakeholders utilizing best practices and Creative efforts to increase recycling rates. Today, consumers are attracted by sustainable benefits that are easy to understand, such as plastic bottles made from recycled plastic. rPET fits with the high consumer interest in recycling. rPET creates an opportunity for brands to, to address negative consumer perceptions of plastic packaging. Consumers want convenient plastic packaging, but they are also asking brands to use less plastic.”
Companies such as Coca-Cola, Pepsi, Keurig Dr Pepper (KDP) and others have pledged to increase the use of rPET packaging in their operations. Coca-Cola aims to make its packaging 100% recyclable globally by 2025 and use at least 50% recycled materials in its packaging by 2030. PepsiCo plans to design 100 percent of its packaging to be recyclable, compostable or biodegradable, while reducing 35 percent of virgin plastic in its beverage portfolio. KDP will convert 100% of its packaging to be recyclable or compostable by 2025 and achieve a 20% reduction in virgin plastic in its plastic packaging portfolio by 2025.
Suppliers are making progress in accelerating sustainable solutions for plastic packaging. Experts say: “Plastics like PET are most important to beverage manufacturers because of their value. Prices of plastics like PET are still competitive compared to other materials. PET is highly recycled and can be a viable option for beverage brands. part of ongoing development."
PET is the most recycled plastic in the world, with more than 1.5 billion pounds of used PET bottles and containers recycled each year in the United States alone. Experts noted: “Fortified waters, fortified juices and beverages with added vitamins and minerals fit well with the attractiveness, affordability and recyclability of plastic packaging. Any product that visually appeals to consumers is best Packaging in materials like PET. Years of research have shown that PET’s clarity and gloss can influence consumer preference for PET packaging.”
Experts expect plastic bottles to continue to resonate in the beverage market, given their benefits, widespread appeal and suppliers' investments in sustainability.
“The demand for plastics for beverage packaging will continue to grow. The packaging of products will change, but materials like PET provide a lot of value and they will be the first choice for many beverage manufacturers. We will see more in beverage packaging in the future. Recyclable materials. We will also see continued development of sustainable raw materials derived from renewable sources such as plant waste.”
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